Friday 20 April 2012

On Page Factors in SEO

Search Engine Optimization - SEO of websites is divided into two main categories, depending upon different factors that are "On-Page Factors" and Off-Page Factors. Optimizers working on the web documents can well-manage the content by giving adequate time to both the areas.
On-Page Factors are directly associated with the website structure and how the content and linking of a web document is done. Since, all HTML pages, Word Documents, PDF files, PPT files are included in the indexing of search engines.
The On-Page Factors of a web page can be classified into the following:



Domain and Files Name

Optimized domain name (URL) and allocating optimized and keyword saturated names to the web pages, files and directories play vital role towards a well-optimized website. So, while selecting a domain name and assigning names to various pages, prioritize on the basis of your keywords.

Titles and Headings

Page Titles and Headings play a significant role, since they get more weightage during search engine indexing. It's better to saturate keywords in the page titles and headings as search engines return most of the pages on the basis of these two on-page factors.
Title tag, <title>, is always considered critical and gives way to early boosting of site, in terms of SEO. It must be relevant and should not exceed 65 characters range.< /p> Heading is another important On-page factor; in headings, the subsequent paragraph is titled at various places in the page. H1, H2, H3 tags are used as headings; added attributions can also be added to them.

Keyword Selection and Saturation

Keyword selection for the web page, related to business, is the one of the most important factors. It requires an in-depth study and research into the web industry trends, search queries and search trends among the masses.
Right "Keyword Saturation" is another significant factor in the event of content and information designing. SEO consultants have different views regarding the percentage of keywords on a page but most of them settle down on 2-5% of keyword saturation.

Meta Tags

Meta Tags are considered not as important in today's SEO industry, as they were few years back. But still few Meta tags as Description and Keywords are considered vital. Search engines as Google usually picks up this description from Meta that it displays in Search Engine Result Page (SERP). It's preferred that keywords do not exceed 120 characters; for description purposes 200 characters is considered the limit.

Internal Linking and Link Anchor Text

Internal linking of a website should be specially stressed upon; it not only adds quality navigation to the web pages and documents but also improves the page quality.
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Similarly, it is a preferred choice for improvement and quality in Search Engine Optimization (SEO) to create links in your web pages through keywords. Anchor text should be saturated with keywords; also it's a good idea to add titles to anchor text such as: <a href=”Vibrant.doc” title=”SEO Company” />
Working on all these On-Page factors would certainly help you to achieve quality website with improved rankings on search engines. Documents and pages cleverly optimized using On-Page factors are sure to be praised by search engines.

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